Terms

A monthly service in which we plan, build, run and report on your paid advertising, your search visibility, your website and landing pages, and your ad creative — to the extent set out under “What $990 buys, and where it stops” on the homepage.

We are an independent contractor, not your employee, agent or partner, and we are not affiliated with, endorsed by or certified by Google, Meta or any other platform we operate in.

$990/month, flat, billed monthly in advance. The price does not change with your advertising spend, the number of channels, the number of locations, or the size of your account. There is no setup fee, no onboarding fee, no minimum term and no minimum spend.

$990/month is the entire amount we earn from you. We take no percentage of your advertising spend, no commission or rebate from any advertising platform, and no referral fee from any tool we recommend. We do not sell or license your data.

Advertising spend is not included. You pay it directly to Google, Meta and any other platform, on your own payment method. It never passes through us and we never mark it up. Third-party subscriptions you may need — a CRM seat, a call-tracking plan, hosting — are also yours, and we will tell you before you need one.

If we ever change the price, the change applies to new customers. Your price stays at the price you started on for as long as you stay.

You own your advertising accounts, your domain, your website and its source code, your tracking configuration, your audiences, your creative source files, your keyword and negative lists, your call recordings and your CRM data. All of it is created in your name or under your account from the start.

We ask for access at a stated permission level in order to do the work. We do not ask for ownership, and we will never ask you to link your advertising account to a manager account we control.

Work we produce for you — campaigns, pages, copy, creative — is yours on creation, not on final payment. We keep the right to reuse our own generic tooling, templates and know-how, which contain nothing specific to you.

Month to month. You can cancel any day by emailing hello@lonta.io. There is no notice period, no cancellation fee and no renewal date to wait for. Billing stops at the end of the period you have already paid for and we do not bill you again.

On cancellation we remove our access to your systems within two business days and nothing else changes. There is no export request, no handover fee and no transition period you have to buy.

We can also end the engagement, with 30 days’ notice, if the work turns out to be outside what we can do well. We would rather say that than keep invoicing you for it.

We do not guarantee rankings, positions, impression share, a number of leads, a number of customers, a cost per acquisition, or revenue. Nobody can, and any agreement that appears to is describing something other than what will happen.

Any figures shown on this site as illustrative models are arithmetic on published third-party industry averages. They are not our results, not a forecast, and not a commitment.

What we do commit to is process: dated checkpoints at day 14, day 30 and day 60; a written monthly review built from your own account and CRM data; a named person approving every change before it goes live; a complete change log you can read at any time; and telling you in writing, with the number, if it is not working.

You give us the access we need, you own the advertising spend decisions, and you are responsible for the truthfulness of claims you ask us to advertise and for the lawfulness of what you sell. We will not run advertising we believe breaks a platform’s policies or the law, and we will tell you why rather than quietly not doing it.

We do not change budgets or restart paused campaigns without your written approval.

Neither of us is liable to the other for indirect or consequential loss, including lost profits. Our total liability in any twelve-month period is limited to the fees you paid us in that period. Nothing here limits liability that cannot lawfully be limited, including for fraud.

These terms are governed by the laws of the State of California, and the state and federal courts located in San Francisco County have exclusive jurisdiction.